If you want an easier, more profitable, and more enjoyable business…
Then you should choose the “resistance-free” path.
What I mean by that is that you should be building a business around that very thing you can do, for that person you can do it for, which you’ll absolutely love doing.
Not what you think you should do.
Not what someone else said you should do.
Not what you think will make the most money.
No, you should be doing what is most resonant for you, at the deepest level.
Chances are, you already know what that looks like. (It’s probably “that business” you’re telling yourself you’ll build once “this business” gets off the ground.)
So go do that.
— Lynn
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